Website Redesign for San Diego Fertility Center Receives High Honor
IV Interactive, a full-service digital marketing agency, has been awarded a prestigious Gold Medal from Horizon Interactive Awards for its redesign of the San Diego Fertility Center website. One of the world’s leading fertility clinics, San Diego Fertility Center turned to IV Interactive to develop a more engaging mobile-friendly website design which highlighted the clinic’s comprehensive breadth of services. The center also wished to support the practice’s growing global audience through multi-language support.
The redesign of sdfertility.com achieved those goals and resulted in significant and measurable impact for San Diego Fertility Center. Most notably, the center experienced a 20 percent increase in new patient prospect acquisition. The redesigned site also resulted in significant improvement of visitor engagement, cutting the bounce rate by 50 percent and increasing the overall time visitors spent reading about the clinic’s services.
“Our website plays a vital role in our ability to connect and engage with our patients, especially with a large number of them living outside of California and outside of the United States,” said San Diego Fertility Center CEO Lisa Van Dolah. “The redesigned website more effectively tells the story of who we are and has already resulted in an increased number of new patients. We are so pleased with the work and are happy IV Interactive is being recognized.”